UX DESIGNER

About


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Hi, I am Shreya!

I’m a systems-thinking (yet detail-obsessive), resourceful UX designer skilled at user-research, user-flows, sketching, wire-framing and enforcing design standards using pattern libraries and other tools. I am experienced at collaborating with stakeholders, developers and users to build truly delightful and successful products.

For the past 3.5 years, I’ve been working at a SaaS company. I started my career as a Software Developer then transitioned into Product Design.

I love to help users do their jobs better by solving complex interaction problems. During any project, I focus on understanding who our users are, what they want or need, and removing obstacles between them and their goals.

I am looking for challenging, in-depth projects, working on software for enterprise/B2B users, embedded in a diverse team empowered to use design thinking to solve complex problems.

 

My Design Principles

Be scrappy, resourceful, and persistent in my quest to understand the user.

Be alert for any and all potential resources for gathering user data, including website analytics, bug reporting systems, industry research reports, support center logs, product reviews, and industry conferences.

Developers, QAs, and stakeholders are my users too.

I strive to always remember the challenges I faced when I was a developer, and this helps me maintain empathy for the developers on my team. I make extra efforts to provide complete but concise UI specifications and other documents for developers and QA testers, and to present designs effectively to stakeholders.

Consistency eases complexity (“Consistency > Simplicity”).

Users don’t necessarily want their complex software to become simple. It’s important for new users to get up and run quickly, but as Kathy Sierra says, once we get them beyond the inevitable initial “Suck Zone”, we have to keep them moving “up and to the right”—that is, to enable them with the confidence and the desire to continue using our product to achieve the results they want. By being deliberate and consistent with the design, organization, and availability of the tools we offer, we can remove unnecessary obstacles and smooth this path for our users, despite the overall complexity of our product.

Skills

Low- to high-fidelity wireframes and mockups, User research, Design specifications, Synthesizing research, Interaction flows, Interactive prototypes, Establishing & enforcing design standards

Software & Tool

Sketch, InVision, Balsamiq, Google Analytics, Adobe Illustrator, Adobe InDesign, Xmind, Adobe Photoshop

Get in touch

shreya.rajani@gmail.com